Voices of the GCC Population on Value in Health

Overview

The Gulf Cooperation Council (GCC) countries are undergoing a massive healthcare sector transformation, driven by dynamic shifts in demographics, rising healthcare expenditure, and constantly evolving healthcare needs with the growing prevalence of lifestyle and chronic diseases. These changes have fostered a transition towards value-based healthcare, a paradigm that emphasizes health outcomes and cost efficiency. Assessing the population’s views of what matters the most to them in their local healthcare system is key to equipping healthcare players with real-time insights into the evolving people’s priorities, preferences, and values. This is crucial to better align reform objectives and the way forward.